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How Marketing Insights Can Improve Your Business

  Many people who own their own business are already familiar with some of the basic marketing insights. These insights have been designed to help small businesses develop their marketing strategy according to what they know about their customers. Developing insights in marketing can allow an online business to reach out further towards potential customers and also target their advertising more precisely at their audience. Understanding the importance of marketing in this situation will provide assistance to everyone, from the absolute beginner to someone who has great online business experience. Before you can start planning your business strategy for this year, you need to try and gain some marketing insights from the previous year. Even complaints from customers can give you a clear insight into the mind of your average audience, and this will help you target your marketing towards these people. Learning how the customer reacts to changes, to new ideas or to problems with your...
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Marketing Insight - How to Double Your Response in Google Adwords

  The #1 mistake that costs online advertisers thousands 95% of advertisers make this mistake. As discusses in my other article titled "How Google evaluates Your AdWords Campaign", Google works very differently from other search engines concerning pay per click campaigns. So what's the #1 mistake that costs the average advertiser thousands? The answer is encompassed in two simple words - "Content Network". Google will probably never tell you this because they make too much money from unknowing novices spending more than needed, being unaware of their "Content Network". When setting up any pay per click campaign in Google (Google Adwords), there are three main areas in which you can display your ad: o Google Search o Google Search Network o Google Content Network Google Search and Google Search Network normally deliver relevant searchers. By default however, Google already has their Content Network checked for you on their ad set-up page. ...
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Internet Marketing Insight - How Google Ranks Your Pay Per Click Campaign (why you need to know)

  Let me first say that Google AdWords (Google pay per click), when done correctly, will give you the best return on your money compared to other online advertising options. At the same time, if you don't know how Google evaluates your campaign, it could cost you a fortune. Let’s first examine how Google is different from other search vehicles. Most search engines base the placement of your ad on how much you pay per click, i.e., the one who pays the most for a specific keyword will be positioned in the #1 spot. Not so with Google. In an attempt to deliver more relevant content to its readers, Google uses several parameters to determine the order in which it serves up its ads. Not knowing or ignoring these parameters can cost you big! And unless your enterprise has very deep pockets, it can even mean the difference between success and failure. Purchase Information When doing a pay per click campaign on Google, your ad position will be based on keyword selection, ad relevanc...
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Copywriting and Direct Marketing Insights: A Few Words of Wisdom Learned on the Journey

  Some people have the smell of battle on them. You just know - who has been in the trenches fighting the good fight of late. I know I am still growing my businesses plus my client's businesses looking at what is working right now. Here are some of the lessons learned along the way. Lesson 1: Think Through Additional Unit Costs In Marketing. In my business, Newsletter Marketing Systems, we send an elaborate and expensive first mailing step. We had been discussing sending it in an overnight bag. It wouldn't fit in the standard weight bag. So we explored the additional costs of sending it in a 3kg bag. An extra $6 over the 500g bag. We knew the package converted when it was read. Brand Insights So this extra 2.5kg of space meant we had the opportunity to add some grabbers. So we did. $4 worth. A drink, a chocolate bar and a bag microwave popcorn. Total costs $10 more than before. Now, based on our close rate we needed a modest 40% improvement in conversion rate to meeti...
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Customer Experience Insights

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  Customer Experience Insights
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Economic Recovery Insights

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  Economic Recovery Insights
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Purchase Information

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  Purchase Information
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